Stop Losing Conversions to Broken Tracking and Bad Attribution
GA4, UTMs, cookies, ad tracking, end-to-end reporting, server-side — we fix your measurement stack in one go.
Customer Testimonials
Don't take our word for it
"Grux Digital’s standout feature was their structured, end-to-end approach to fixing our attribution and tracking setup."
Mothi Venkatesh
Head of Marketing, Qoruz
“Our SDRs were getting leads with no source. Once attribution was fixed, we finally knew which channels were working.”
Rupinder Kaur
Digital Marketing Manager, Fretron
“Grux fixed attribution across paid, organic, and partner channels. Reporting to sales leadership is now much easier.”
Supriya Agnihotri
Head of Demand Generation, SurveySensum
Series B
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Series A
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End-to-End Attribution Workflow
How the Service Works
1. Mapping Tracking and Attribution Settings
We build a consistent, unified view of all campaigns, attribution settings, lookback windows, user journeys, and attributed sources. This gives you complete visibility into what’s working, where attribution breaks, and how every touchpoint impacts pipeline.
2. Expanding Tracking Infrastructure
A uni-dimensional tracking infrastructure doesn't cut it in 2025. We identify leaks in your current marketing attribution setup and deploy new methods to track customer journeys using persistent UTMs, 1st-party tracking cookies, integrated data sources, and server-side reporting.
3. Migrating from 3rd-Party to 1st-Party Tracking
We use Google Tag Gateway for routing 3rd-party scripts and cookies, apply attribution changes to 1st-party cookies, enhance platform data with offline touchpoints, and build holistic dashboards with user- or account-level views.
Why Grux Stands Out
Why growing B2B teams choose Grux over DIY and CDPs.
Key Factors
DIY
CDP Implementations
Grux Digital
Setup Approach
Stitching data manually with GTM, GA4, UTMs, and sheets.
CDP tools (Segment, mParticle) that sync events across systems.
Using expert consultants to build a modern marketing measurement stack.
Common Challenges
Not efficient, data latency, long wait times and dependencies.
Costly tools. Long onboarding. Requires in‑house tech work.
Complete migrations and implementations with zero tech dependencies within 3-6 weeks.
Cost, Dependencies & Overhead
5–6 figure platform + integration cost. Weeks of manual fixes and firefights.
5–6 figures for licensing, onboarding, and engineering. Months of onboarding and integration.
Save up to 90% of DIY-CDP platform + implementation costs. 3–6 weeks from kickoff to a fully working stack.
Ideal Fit
Best for micro marketing teams, looking to surpass 3P blockers.
Large enterprises with ops/engineering support.
Best growing marketing teams looking to rebuild their tracking & attribution infrastructures at speed.
Ready to Fix Your Attribution & Tracking Setup?
Book a free 30-minute GTM audit call with our team.
What we’ll do:
- Review your Marketing Tracking/Measurement setup.
- Show you exactly where your conversions are leaking or misattributing.
- Deliver a clear implementation plan to unify all tracking across channels.
Singapore
Series B
Haryana, India
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Jakarta, Indonesia
Series B
Bengaluru, Karnataka
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Bengaluru, Karnataka
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Bengaluru, Karnataka
Series A
Piscataway, US
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Ontario, Canada
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Your Frequently Asked Questions, Answered.
How do I get started?
Schedule your free audit — we’ll review your marketing stack, 1st-party cookies, server containers, and your overall marketing tracking/measurement setup in a 30-minute call.
What marketing tech do you use?
We use a mix of customized script implementations, logic along with popular tracking tools, server side frameworks and analytics providers.
What’s your pricing like? Is there a minimum commitment?
One‑time implementation fee. No subscriptions or ongoing contracts.