Case-study
SurveySensum: Secured 2 Enterprise SALs in the first 30 days of advertising launch
About
SurveySensum is an AI-enabled customer feedback management platform that helps businesses streamline feedback collection, gain deeper insights, and make data-driven decisions
Industry
Customer Experience Software
Funding
Series A Funded
Location
Jakarta, Indonesia
Key Results
2
Enterprise SALs in 30 Days
28%
Reduction in Cost per Lead
34%
Faster Conversion Rate
Table of Contents
SurveySensum’s Journey to Enterprise Deals
After seeing the success and strong performance we delivered for Neurosensum, the founding team decided to bring us on board for their parent company, SurveySensum.
Challenges Faced
With no prior LinkedIn Ads experience, SurveySensum needed a complete setup from scratch. Their goal was to expand into new geographies and reach high-value enterprise accounts through ABM campaigns.
Our Approach
Step 1: Refining ICP & Market Positioning
- Collaborated with Sales to refine and document the ideal target customer profile.
- Built an ABM list focusing on enterprise decision-makers.
- Segmented high-priority accounts for personalized campaigns.
Step 2: Launching & Scaling LinkedIn Ads
- Launched Text Ads to capture top-of-funnel interest.
- Ran Conversation Ads and Lead Gen Forms to capture high-intent leads.
- Planned Thought Leadership Ads and engagement campaigns to build trust.
- Launched retargeting campaigns for website visitors and ad engagers to maximize conversions.
Step 3:Automating & Optimizing Lead Nurturing
- Automated lead retargeting for SDR follow-ups.
- Integrated Zoho CRM for lead assignment & notifications.
- Used cookie-based UTM tracking to optimize ad spend.
Highlights and Learnings
- Adjusting messaging for different regions improved ad performance.
- Enterprise deals take time. A strong follow-up system kept leads engaged.
- Setting up UTM tracking for website visitors helped us analyze user journeys, optimize high-performing assets, and cut down wasted ad spend.
Outcomes
- 2 Enterprise SALs in 30 Days
- 28% Reduction in Cost per Lead
- 34% Faster Conversion Rate
In the first month of running ads, we secured 2 Enterprise SALs, giving us a strong start. Their structured approach to LinkedIn Ads and ABM stood out. Instead of just running ads, they continuously refined targeting, experimented with different formats, and optimized landing pages to improve lead quality.
Supriya Agnihotri
Demand Generation Manager at SurveySensum
B2B SaaS Company: 2 Enterprise SALs in the first 30 days
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