Case-study
Neurosensum: Relaunched their advertising program and increased qualified pipeline by 3x in the first 90 days.
About
Neurosensum is an AI-enabled customer feedback management platform that helps businesses streamline feedback collection, gain deeper insights, and make data-driven decisions
Industry
Customer Experience Software
Funding
Series B Funded
Location
Singapore, UK
Key Results
3X
growth in qualified pipeline.
25%
increase in enterprise engagement.
Challenges Faced
*We’ve invested in multiple channels like Google Ads and LinkedIn Ads, but most of the leads we received weren’t the right fit. Many were mid-level managers rather than key decision-makers. To close enterprise deals, we needed a more effective approach to reach the right accounts.”*
That’s what Neurosensum’s team told us when they first reached out. They had already tried Google Ads, LinkedIn Ads, and other demand generation campaigns but weren’t seeing enterprise-level traction.
Our Approach
Instead of launching ads immediately, we audited Neurosensum’s campaigns and found key issues:
- LinkedIn Ads: High CPMs on Single Image Ads, carousels driving clicks but no conversions, and broad targeting pulling in irrelevant job roles.
- Google Ads: Wasted spend on generic keywords, expensive competitor bidding with low ROI, and landing pages misaligned with search intent.
With these insights, we restructured everything—refined targeting, optimized messaging, and reallocated budget to focus on high-intent leads that actually convert.
Key Actions
- Collaborated with sales to define the Ideal Customer Profile (ICP), targeting VPs, Directors, and C-level executives in fintech, banking, automotive, and SaaS industries.
- Built a high-intent ABM list using firmographics, job titles, and competitor analysis, filtering out low-intent leads.
- Implemented a Full-Funnel with 3 campaigns across Paid Search(Google) and Paid Social(LinkedIn Ads).
- Used Competitor comparisons, memes, product educators and lead gen campaigns to engage Cold Target Accounts effectively.
- Optimized the Landing Page for better conversions and added an additional layer of questions to improve lead quality.
Highlights and Learnings
- Campaign audit revealed inefficiencies in spend and targeting.
- Refining the ICP helped us reach the right decision-makers.
- Reallocating budget to high-intent audiences improved efficiency.
- Continuous testing and optimizations sustained long-term growth.
Outcomes
- 3x growth in qualified pipeline.
- 25% increase in enterprise engagement.
Grux Digital helped us scale our qualified pipeline through Paid Ads. Their structured execution and data-driven approach helped us generate more qualified leads while keeping ad spend efficient.
Supriya Agnihotri
Demand Generation Manager at Neurosensum
B2B SaaS Company: 25% increase in enterprise engagements for CX Platform
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