Convert Ideal Accounts into Revenue with ABM
Combine the power of ads, direct and ops to run personalized account based marketing campaigns to your target account lists.
Trusted by 17+ Leading
B2B SaaS companies worldwide
Singapore
Series B
Haryana, India
Seed
Jakarta, Indonesia
Series A
Bengaluru, Karnataka
Seed
Bengaluru, Karnataka
Series A
Piscataway, US
Seed
Bengaluru, India
Series A
Ontario, Canada
Seed
Mothi Venkatesh
Head of Marketing
Qoruz
Here is what our customers have to say...
How We’re Different
Why Clients love working with us
Indicators of a Struggling ABM Motion
Close Rates
Going Down
Sales Cycles stretching months longer
Struggling to Go to Market with Enterprise Deals and Customers
Excessive Cash Burn on Ads and Tech
Struggling with GTM for Enterprise Customers
Low Volume of Marketing Sourced Pipeline
Our Approach
How We Drive More Conversions with ABM
1. More Conversions andResponses with Targeted ABM Strategy
We blend Relevance and Personalization with amazing targeting, resonating messages to target stakeholders and the right timing to send our outbound communications.
2. Strategic One-One Outreach to Decision Makers
An average decision maker is considering 2-5 of your competitors and alternatives. Gain a competitive edge by strategically outreaching, nurturing and building authentic relations with decision makes of high priority accounts.
3. An End-to-End Account Based Campaign Stack
B2B buying is more complex than ever hence there are no golden bullets! By seamlessly integrating lead generation, nurturing, conversion and relationship building across multiple channels we ensure that we create an recurring engine of qualified sales opportunities.
Our Process
We follow a structured, data-driven ABM strategy to engage and convert target accounts.
ABM Element
One-to-One ABM (Enterprise Accounts)
One-to-Few ABM (Mid-Market Accounts)
1: Many ABM
Account Focus
High-value accounts with strong intent signals (e.g., funding, job changes, competitor tool usage)
Groups of accounts with shared industry needs and intent signals
Broad ICP-based account targeting
Strategy
Hyper-personalized campaigns using account-based intelligence schemas
Industry-specific personalization at scale
Automated personalization and demand generation
Channels
- Personalized direct outreach
- Omni-channel targeting, retargeting & relationship building playbooks
- Customized Landing Pages
- LinkedIn Ads: Value proposition, ROI messaging, product benefits
- Email: Cold email, competitor campaigns, resource requests
- Industry Webinars
- Search, Social, Display
- LinkedIn Ads
- Direct Marketing
- Podcast
Execution
- In-depth account research & insights
- Competitor campaigns
- Personalized Outreach
- LinkedIn Feature Invitations
- Account based relationship building
- Industry reports
- Personalized emails
- Multi-channel ABM
- CRM-based intent tracking
- Community Meetups
- Scalable outreach
- Multi-channel campaigns
- Behavioral retargeting
- Drip campaigns
A Full Funnel Approach to B2B Growth
-
Use targeted keywords on Google and Bing
(High Intent + Competitor + Category) to target Cold ICP. - Retargeting and Nurturing Sequences on Google, LinkedIn & Meta to convert interest to intent and increase Ad Frequence for interested prospects.
- Ad that highlight personalized targeted value propositions and Social Proof.
- Identify and retarget enterprise account traffic with emails.
Clients
Companies we have worked with
Series B
Seed
Series A
Seed
Series A
Seed
Series A
Seed
Client Success Stories
"Grux digital's standout feature was their comprehensive approach to account-based marketing (ABM)."
Mothi Venkatesh
Head of Marketing, Qoruz
“Grux full-stack ABM strategy helped us consistently generate qualified enterprise accounts and overcome long sales cycles.”
Rupinder Kaur
Digital Marketing Manager, Fretron
"In the first month of running ads, we gained 2 Enterprise SALs, giving us a strong start.”
Supriya Agnihotri
Head of Demand Generation, SurveySensum
“Grux Digital optimized our ads, lowering lead costs and increasing overall campaign efficiency”
Rashmee Pandey
Head of Marketing, NimbleS2P
Your Extended Growth Team
What It’s Like to Work With Us
Launch an ABM Pilot Program That Converts Enterprise Accounts
Schedule a 30-minute discovery call with us.
Here’s how to launch your pilot program with Grux ABM:
- Schedule a quick call to map the best ABM plays.
- We design scalable ABM plays that engage top accounts.
- Launch, optimize, and scale your ABM for sustainable pipeline growth.
Singapore
Series B
Haryana, India
Seed
Jakarta, Indonesia
Series B
Bengaluru, Karnataka
Seed
Bengaluru, Karnataka
Seed
Bengaluru, Karnataka
Series A
Piscataway, US
Seed
Ontario, Canada
Seed
Your Frequently Asked Questions, Answered.
Why do I need ABM?
Beyond brand awareness, if your core KPI right now is increasing Marketing Sourced Pipeline and Revenue, ABM is for you.
How does ABM improve sales productivity?
By focusing on high-value accounts, ABM ensures that sales teams invest time and energy on leads that are more likely to convert, improving overall productivity.
What kind of results can I expect from Grux Digital's ABM campaigns?
You can expect SALs (Sales-Qualified Leads), improved engagement with decision-makers, shorter sales cycles, and an overall better ROI on marketing efforts.
Can you work with my existing tools?
Yes, we seamlessly integrate with your current tech stack for better collaboration and efficiency.
How do you work?
We are a remote first team. You get to work with a group of experts, along with an ABM project lead, not just an account manager. We are available to resolve queries 24/7 through our group online chats, along with a weekly review & brainstorm through team video calls.
How does the SAL model work?
Among all the deals captured from our campaigns, you just pay for ‘Sales Accepted Leads or Accounts'(SAL). A SAL is a persona that shows buying intent & gets qualified by sales to take ahead as a business opportunity.
How can I know more about your workflow and set expectation?
You can schedule a strategy consultation with us on your preferred timings. After having a conversation with new opportunities, we do offer ABM Audits to analyze & project 90 day roadmaps.
Articles and Frameworks from us.
