Case-study
Fretron: Added $2220K in marketing sourced pipeline in 150 days.
About
Fretron is a logistics and supply chain management platform that helps enterprises in the manufacturing and logistics sectors optimize their operations.
Industry
Logistics Software
Funding
Seed Funded
Location
Haryana, India
Key Results
$2220K
in marketing sourced pipeline in 150 days.
20
discovery calls Scheduled with sales-accepted leads (SALs)
57
Contacts Re-engaged marked as lost by sales
Fretron’s Growth Journey with Grux
When we first started working with Fretron, we had no idea it would turn into one of our longest-standing partnerships. But looking back, it makes complete sense.
Challenges Faced
Fretron, a logistics SaaS company selling to enterprise manufacturers, relied on cold emails and calls, leading to low conversions and long sales cycles. It was clear they needed a smarter, more structured way to engage the right buyers and move them through the pipeline faster.
That’s where we stepped in.
Our Approach
When we partnered with Fretron, our aim was clear: build a high-impact 0-to-1 lead generation strategy that would drive demand at scale.
Key Actions
- Segmented ICP into different priorities (Tier-1,Tier-2,Tier-3).
- Collaborated with the founding and sales teams to find out the most resonating 3-5 messages for these Accounts.
- Launched Competitor & High-Intent Google Campaigns.
- Launched retargeting emails for visitors, hand-raisers, and engagers, featuring compelling success stories and objection handling.
Webinars & Community Engagement
Fretron’s audience relied heavily on community-driven decisions, making credibility key. To build trust, we introduced Meetups & Webinars as a demand-generation channel:
- We identified a single high-impact theme and built an entire webinar series around it.
- We revamped Fretron’s business deck, aligning messaging with customer pain points and industry myths.
- Instead of mass invites, we crafted hyper-personalized emails, directing high-intent prospects to a scheduling page.
Highlights and Learnings
- Webinars and meetups positioned Fretron as an industry authority and built trust.
- Personalized follow-ups and strong sales enablement materials helped drive meaningful discussions with decision-makers.
- The biggest learning was that in the logistics industry, credibility and relationships play a crucial role. A well-structured mix of targeted outreach, value-driven engagement, and trust-building initiatives creates a more predictable and effective sales pipeline.
Outcomes
In just 60 days post-launching this Demand Generation Engine, we:
- Created 200 MQLs (597 leads)
- Re-engaged 57 contacts(40 Accounts) that the sales team had marked lost previously.
- Scheduled 20 Discovery Calls with Target Accounts(Sales Accepted Leads).
- Generated Sales Qualified Pipeline Coverage of $220k
Their full-stack ABM strategy helped us consistently generate qualified enterprise accounts and improve lead conversion.As a result, we scheduled 20 discovery calls with sales-accepted leads and re-engaged 57 lost contacts. The team was skilled and stayed up to date with the latest practices.
Rupinder Kaur
Digital Marketing Manager at Fretron
B2B SaaS Company: $2220K in marketing sourced pipeline in 150 days.
Scaling mid-level and enterprise deals? We’ll help you get there!
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