Convert Ideal Accounts into Revenue with ABM
Combine the power of ads, direct and sales development to run personalized marketing campaigns your target account lists.
Target, Engage and Acquire Accounts Like…
Mothi Venkatesh
Head of Marketing
Qoruz
Here What Our Customers Have to Say
Indicators of a Struggling ABM Motion
Close Rates
Going Down
Sales Cycle strechng
Months Longer
Struggling to go to Makret Enterprise Feals And Customers
Execessive Case burn
on Ads and Tech
Bad fit Leads/Opportunites
Generated from Market
Low Volume of Marketing
Sources Pipeline Opportunites
Our Approach
How We Drive More Conversions with ABM
1. More Conversions andResponses with Targeted ABM Strategy
We blend Relevance and Personalization with amazing targeting, resonating messages to target stakeholders and the right timing to send our outbound communications.
2. StrategicOne-One Outreach to Decision Makers
An average decision maker is considering 2-5 of your competitors and alternatives. Gain a competitive edge by strategically outreaching, nurturing and building authentic relations with decision makes of high priority accounts.
3. An End-to-End Account Based Campaign Stack
B2B buying is more complex than ever hence there are no golden bullets! By seamlessly integrating lead generation, nurturing, conversion and relationship building across multiple channels we ensure that we create an recurring engine of qualified sales opportunities.
Our Process
We follow a structured, data-driven ABM strategy to engage and convert target accounts.
ABM Element
One-to-One ABM (Enterprise Accounts)
One-to-Few ABM (Mid-Market Accounts)
1: Many ABM
Account Focus
High-value accounts with strong intent signals (e.g., funding, job changes, competitor tool usage)
Groups of accounts with shared industry needs and intent signals
Broad ICP-based account targeting
Strategy
Hyper-personalized campaigns using firmographic & technographic data
Industry-specific personalization at scale
Automated personalization and demand generation
Channels
- 1:1 Outreach: Personalized emails, LinkedIn DMs, direct engagement
- ABM Ads: LinkedIn, retargeting, industry-specific messaging.
- Custom Landing Pages
- LinkedIn Ads: Value proposition, ROI messaging, product benefits
- Email: Cold email, competitor campaigns, resource requests
- Industry Webinars
- Display & Social Ads
- LinkedIn Ads
- Email Marketing
- Podcast
- Affiliate & Partner Marketing
Execution
- In-depth account research & insights
- Competitor campaigns
- Personalized Outreach
- LinkedIn Feature Invitations
- Community Meetups
- Personalized Gifting
- Industry reports
- Personalized emails
- Multi-channel ABM
- CRM-based intent tracking
- Community Meetups
- Scalable outreach
- Multi-channel campaigns
- Behavioral retargeting
- Drip campaigns
Why choose Grux Digital for ABM?
Monthly Retainers Optional
Forget expensive retainers. We operate on a performance-driven model where you only pay for Sales Accepted Leads (SALs). No hidden fees, no long-term commitments—just a clear focus on driving revenue.
Tailored Processes for Mid-Market and Enterprise Success
We understand the complexities of mid-market and enterprise sales cycles. Our Revenue Growth Framework ensures highly personalized campaigns that align with your ideal customer profile (ICP), driving pipeline efficiency and deal acceleration.
Advanced Intent-Based Targeting for Higher Conversions
We don’t waste time on low-value leads. Instead, we track job changes, funding rounds, product usage shifts, and competitor tool adoption to engage the right decision-makers at the right time.
Faster Time to Market with Streamlined Playbook Solutions
Launch campaigns to market faster without the effort and cost to build an in-house team from scratch…plus the added advantage of proven and tested outbound playbooks.
Clients
Companies we have worked with
Series B
Seed
Series A
Seed
Series A
Seed
Series A
Seed
Our clients love us
We are looking forward to earning your trust.
Grux digital's standout feature was their comprehensive approach to account-based marketing (ABM)
“Grux Digital helped us set up a personalized ABM strategy and execute multiple targeted campaigns. The results were impressive: we generated 247 MQLs and secured 40 opportunities, which significantly increased our deal closures. Overall, we built a steady pipeline, moving towards a more predictable flow of opportunities. They kept everything organized, provided regular updates, and delivered on time. Their flexibility and responsiveness made campaign execution seamless. Wonderful experience, and been working with them for almost 8 months. Great results delivered.”
- ~ Mothi Venkatesh, Head of Growth, Qoruz
Fretron- A Strategic ABM Partner for Enterprise Growth
“By segmenting our ICP into different tiers, they worked with our founding and sales teams to identify 3-5 key messages that resonated with each segment. They launched targeted campaigns, like webinars and product walkthroughs, which helped us connect with cold leads. Their full-stack ABM strategy helped us consistently generate qualified enterprise accounts and improve lead conversion.
As a result, we scheduled 20 discovery calls with sales-accepted leads and re-engaged 57 lost contacts. The team was skilled and stayed up to date with the latest practices.”
- ~ Rupinder Kaur, Digital Marketing Manager at Fretron
Their support was excellent
“Grux Digital improved our paid ads through advanced audience segmentation, leading to a 39% increase in MQL growth. They set up a personalized ABM plan for key accounts, resulting in a 22% drop in cost per lead and significantly improved ROI. Their support was excellent, with quick responses via Slack. We appreciated working directly with their experts, not through a project manager, which made communication more effective.”
- ~ Rashmee Pandey, Head of Marketing at NimbleS2P
2 Enterprise SALs in the First Month
“In the first month of running ads, we secured 2 Enterprise SALs, giving us a strong start. Their structured approach to LinkedIn Ads and ABM stood out. Instead of just running ads, they continuously refined targeting, experimented with different formats, and optimized landing pages to improve lead quality.”
- ~ Supriya Agnihotri, Demand Generation Manager at SurveySensum
Case Studies
Check out our recent Client Wins
Launch an ABM Pilot Program That Converts Enterprise Accounts
Ready to Turn Mid-Market & Enterprise Prospects into Revenue, Predictably?
Here's how to launch your pilot program with Grux ABM:
- Step 1: Schedule a quick call to map out the best ABM plays for your business.
- Step 2: We design scalable ABM plays that drive revenue by engaging your most valuable accounts.
- Step 3: Launch, optimize, and scale your ABM for sustainable pipeline growth.
Tools
Access to Technologies We Use
Your Extended Growth Team
What It’s Like to Work With Us
Looking for an ABM Partner to Turn Ideal Accounts into Revenue?
Schedule a free call to see if we’re the right fit.
Your Frequently Asked Questions, Answered.
Why do I need ABM?
Beyond brand awareness, if your core KPI right now is increasing Marketing Sourced Pipeline and Revenue, ABM is for you.
How does ABM improve sales productivity?
By focusing on high-value accounts, ABM ensures that sales teams invest time and energy on leads that are more likely to convert, improving overall productivity.
What kind of results can I expect from Grux Digital's ABM campaigns?
You can expect SQLs (Sales-Qualified Leads), improved engagement with decision-makers, shorter sales cycles, and an overall better ROI on marketing efforts.
Can you work with my existing tools?
Yes, we seamlessly integrate with your current tech stack for better collaboration and efficiency.
How do you work?
We work remotely, and all our clients are allocated an ABM Expert to brainstorm and iterate weekly on campaigns. You would have full visibility of all creatives working on the project. We are always available to chat on Slack/Teams to answer any queries or suggestions. We create real-time dashboards right inside your CRM, along with weekly reports, and send work updates twice a week.
How can I know more about your workflow and set expectations?
You can schedule a call with us on your preferred timings. After the call, which we would send out our business brief to you in which we mention our week by week roadmap along with expected outcomes.
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